እንደ፤ወረደ
In Amharic, "እንደ፤ወረደ" translates to "as it descended" or "as it came down".
It represents how ideas, insights, and observations flow from thought to understanding, from concept to reality. It captures the essence of how knowledge descends from contemplation into actionable wisdom.
Why This Platform Exists
Social commerce in Africa is booming, yet the tools available are built for Northern markets. Shop owners spend hours replying to the same questions while trying to manage inventory and logistics.
Pain Points
Response fatigue, missed sales during offline hours, and the complexity of manual payment verification across multiple apps.
The Goal
To create an autonomous sales agent that empowers entrepreneurs to scale without increasing their workload.
Impact in Motion
Bole Fashion Hub
By automating their "price" and "size" queries on Instagram, this local boutique saw a 3x increase in sales conversion during their high-traffic weekend sales.
Addis tech gadgets
Managing 500+ DMs a day became impossible manually. Endewred now handles 90% of the initial catalog requests, freeing the team to focus on delivery.